My colorful journey from Graphic Artist to Fashion Accessories Designer.
I was hired at the height of Isabella Fiore's popularity, when the brand was flourishing under the creative control of founder Jennifer Tash, to create original artwork and illustrations for their new travel, baby, pet, and small leather goods collections. After creating my first few panels, I soon dove into accessory product design, and started drawing up the bags, complete with trim, embellishments and hardware while I was also creating the art work to go on each face. My skills easily translated into designing custom hardware, key chains, and “jewels” to accompany each collection. Isabella Fiore was very on trend, so my responsibilities also expanding into analyzing runway shows, trends and new materials and then creating vision boards for the collections each season. I also did a large amount of photography and graphic design work for the company, creating new logos, tags and product packaging for in-store use, catalogs for buyers and detailed product specs and diagrams for factory use. My written voice aligned very well with the quirky style of the company, so I also wrote many product cards, collection descriptions, and press releases for Isabella Fiore.
Understated luxury for the rebellious spirit with bohemian roots...
Isabella Fiore (which means "beautiful flower" in Italian) has forged a new direction in the marketplace for affordable luxury fashion accessories. The inspiration behind Isabella Fiore stems from a rebellious spirit with bohemian roots. The brand embodies the carefree, spontaneous, inspired girl who relishes the bohemian, traveler lifestyle. Featuring original artwork and embroidery with materials imported from all over the globe, the brand showcases fun and feminine styles that exude sophistication and understated luxury season after season.